> Fashion Shoot Art Direction & Concepts

March 17, 2009

> Fashion Shoot Art Direction & Concepts

Below is an assortment of fashion shoots that I conceptualized, assigned, and creative directed.

Dirt for YRB Magazine
Art Direction: Jonathan Levine; Photography: Nicky Woo

The Denim Matrix for YRB Magazine
Art Direction: Jonathan Levine; Illustrations: Jess Rotter

Almost Famous for YRB Magazine
Art Direction: Jonathan Levine

Backstage at the Roxy for YRB Magazine
Art Direction: Jonathan Levine; Photography: Randall Slavin

Instant Rockstar for YRB Magazine
Art Direction: Jonathan Levine; Photography: Fat Jack

Contents: Fragile for YRB Magazine
Art Direction: Jonathan Levine; Photography: Nicky Woo

Dirty Laundry for YRB Magazine
Art Direction: Jonathan Levine; Photography: Randall Slavin

As a Creative Director, there are few assignments more exciting than fashion shoots. All of the images above are from spreads that I conceptualized and art directed between 2006 and 2008, working with an assortment of the country's brightest stars in styling, hair & make-up, and of course - photography. I also directed the design aesthetic for each of the resulting layouts.

A complete listing of the professionals who contributed their skills to these shoots will soon be posted.

Online Blog-folio

(Traditional Resume Posted Below)

View my page on FOLIO: mediaPRO

Link to My Linked In Page

Statement: Welcome to my online 'blog-folio', where I am proud to offer a visual representation of my professional accomplishments as an Editor In Chief and Creative Director. Over the course of the past fifteen years, I have been heavily involved in all phases of media - including print, internet, broadcast (video) production and special event development.

Whether engaged in an entrepreneurial venture - or as part of a group of people working together to achieve a common goal - I believe that the union of components; words, photography, illustration, and type - is a compelling challenge to be addressed from a unique perspective based on each individual instance.

While it is obviously tempting to construct a website with all the bells and whistles, to me, it seems that 'keeping it simple' is the best way to communicate the message at hand. In this environment, my work speaks for itself.

I have decided that a blog is the most effective way to communicate the scope of the projects that I have been involved with and look forward to providing updated postings of work that I have created and exciting projects that I am part of.

Please feel free to contact me with any questions, comments, or questions you may have.

Best Regards,
Jonathan Levine
jonathandlevine@gmail.com

Traditional Resume

Jonathan Levine
Editor In Chief/Creative Director/Content Lead
New York, New York
jonathandlevine@hotmail.com

Procter & Gamble Productions
VP of Business Development (Consultant)
New York, NY, 2009

Developed strategic advertising and sponsorship initiatives to be integrated into a new web-property for teen males. Solicited and presented opportunities to major national brands and agencies.

Turner Broadcasting
New Products Group
Content Lead
New York, NY, 2008

Oversaw the development of a new web property for Turner Broadcasting's New Products Group targeted to tween/teen males. Developed all content departments, oversaw wireframe development, and directed the 'look & feel' process

YRB Magazine
Creative Director/ Editor In Chief
New York City, 2005-2007

At YRB, I oversaw a complete overhaul of the editorial and design components of a bi-monthly Soho-based music and fashion publication, working cooperatively with both the marketing and ad sales departments in reaching common goals. I oversaw the conceptualization and budget for each issue’s content, hired freelancers from my deep pool of professional contacts, worked with a wide network of publicists, and contributed to the publication’s ability to increase ad sales for each successive issue I produced.

The New Regime
Creative Director/Event Producer
New York City, 2004-2007

I conceptualized and produced a variety of consumer events focusing on fashion and music including the International Tournament of Dodgeball Champions; Box-Set a photo exhibition held at Chelsea Market, NYC; and TNRNY & TNRLA (bi-coastal exhibitions of trend-setting fashion brands).

Assorted Cable Television Network Productions
(MTV2, Fuse)
Creative Director/Executive Producer
New York City/ Los Angeles, 2004-2005

Conceptualized and developed short-format programming focused on action-sports and music for cable television networks, including MTV2 (Shorties) and Fuse Television (Cuts).

The Fridge Magazine
Art Director/Editor In Chief/Publisher
New York City, 1996-2003

I founded, published, edited, and art-directed a groundbreaking independent publication that focused on the cultural collision of action-sports and popular music. In doing so, I developed and implemented all business strategies and oversaw the editorial, design, advertising, marketing, and distribution efforts of the publication.

Happy Face Ice Cream Company
Art Director
St. Thomas, USVI, 2007-2008

I developed the brand identity and all graphic elements for an all-natural Caribbean based ice cream brand. Responsibilities included package design, print advertisements, point-of-purchase materials, and website. I also edited and wrote all press correspondences.

Computer Skills:
Adobe CS3, Microsoft Office, Various Internet Programs, CMS Programs, Powerpoint

Education:
University of Vermont, B.A. Studio Art, 1992

Jonathan Levine

March 17, 2009